@JADEFAD: A SOCIAL MEDIA FEED IN PAINT

INSTALLATION IMAGES     CATALOGUE


This exhibition comprised of 34 paintings spirals around the gallery in one continuous narrative. These works explore the desire to create a persona online and the propulsion to constantly improve oneself as fads change. The paintings are the Instagram posts of Boardman’s invented character (and alter ego) Jade. The exhibition exists both physically in the gallery space, and online as a social media feed in the form of animated paintings. Jade's Instagram account @jadefad lives on as an archive of the exhibition after the gallery show closes. The exhibition catalogue contains an essay by Brigitte Mulholland, Director of Anton Kern Gallery in New York and an introduction by Amber Boardman.

PART ONE: Jade repeatedly tries to control and transform her body and environment. After drinking turpentine cocktails with friends at an open bar she disintegrates and realizes she is a character made of paint. She uses this self-knowledge to transform herself further.

PART TWO: Jade creates a character of her own Blob (a blob of paint), and posts the story of his life from birth to death in order to achieve 'Instagram Influencer' status,

PART THREE: Jade leverages her newfound social media popularity in order to sell products; her line of 'hand painted sweaters'. The exhibition ends in "The Singularity Sweater", a reference to the moment artificial intelligence becomes self-aware.

 

PART ONE     PART TWO     PART THREE

Experiencing some middle aged gravity out on the yoga mat today : / #ThatPrincessHairTho

2017

oil on canvas

16 x 20in / 41 x 51cm 

Age dysmorphia anyone?

2018

oil on polyester

20 x 16in / 51 x 41cm 

Me spilling out of this dress

2016

oil on canvas

18 x 22in / 46 x 56cm 

Before and after glamour shots

2018

oil on canvas

16 x 20in / 41 x 51cm 

Preparing for summer with some spray tan research @paintjobbod today ; )

2018

oil on canvas

48 x 36in / 122 x 91cm 

Oh just casually relaxing #BlondOnLawnchair

2016

oil on canvas

36 x 48in / 91 x 122cm 

Makeup bus commute mashup fail

2015

oil on canvas

20 x 16in / 51 x 41cm 

The illusion of control: tidying my spice drawer #KonmariMethod

2016

oil on canvas

36 x 48in / 91 x 122cm 

Self care exhaustion

2018

oil on polyester

72 x 72in / 183 x 183cm 

Before and after open bar. Complete carnage last night. I'm thinking I must be a character made of paint?!

2018

oil on canvas

30 x 80in / 76 x 204cm 

Be your own plastic surgeon
#WatchOutWorld!

2018

oil on polyester

28 x 36in / 71 x 92cm 

Me at the '45 and Over Awards' beauty pageant #NewLookWhoDis

2018

oil on canvas and polyester

66 x 36in / 168 x 91cm 

#RenovatedPainting @amberboardman tried to paint a portrait of me. I made some changes ; )

2018

oil on polyester

16 x 12in / 41 x 31cm 

PART ONE     PART TWO     PART THREE

  • Black Instagram Icon

© 2019 Amber Boardman